I've spent most of my career building and scaling marketplaces.
Over 18 years in product engineering, I went from junior web developer to Director of Engineering. I scaled teams from 50 to 100+ people, built a 60-person remote hub from scratch, kept platforms serving 5M+ monthly users at 99.998% uptime, and later took on group-wide Business IT and cybersecurity, including security governance and Zero Trust controls, and led the disaster recovery that moved all services to a new region while keeping the platform available.
Over the last two years my focus has been AI. I led delivery of AI search, AI-assisted listing creation and a conversational assistant, championed AI-assisted development across the engineering department, and built two internal tools myself: a documentation hub and a bot and scraping detection tool. I'm positive about what AI can do for a team, and I care that it ships safely, with good review, reliable tests and staged releases.
I work with founder-led startups and mid-stage companies in a growth or scale-up phase, especially product companies and marketplaces. I start small: the first engagement is a short, fixed-scope piece of work, and we decide from there whether to continue.
Base Adelaide. Working across AU, APAC and MENAMode FractionalFocus Engineering, AI and platforms